Professional design focused on reaching your objectives
Design is a process we work through together. I’ll keep it as fun as possible while making sure we stay focused on your stated goals. My job is not just to make you look great; it’s about increasing your leads, generating more phone calls, as well as more customers walking through your door.
Iowa political Mercury - brand identity/blog website
An area newspaper writer and columnist approached Roo Bea Design Co. in need of a website for their blog. The previous outlet for Iowa Political Mercury was not gaining much traction and did not provide the advertising opportunities they were looking for. We started by creating an identity for the blog, which focuses on the temperature of politics in Iowa specifically. By applying these concepts to a clean and easy-to-navigate blog, while pairing it with a new Twitter account, the client was able to better share the political views of Iowans online.
Bloom wild - brand identity/packaging
After adding numerous products and working with other designers, Bloom Wild realized their packaging and identity design greatly lacked cohesion across the full product line. I worked with Vanessa to introduce an unifying image that was more identifiable on the shelf and stood out amongst retail clutter. From signage to packaging, Bloom Wild now had a more engaging presence. In addition, we worked together to create flexible packaging for items that had seasonally changing scents or ingredients by creating labels with space for handwriting as a meaningful part of the design.
bass pro shops - apparel design
For years, my designs were featured in Bass Pro Shops locations across the country. I designed numerous garments and contributed to entire lines of clothing such as the infant “onesie” line pictured above. These designs require finding inventive (and cute!) ways to express the great outdoors in unexpected ways. I also designed the location-specific merchandise for their stores in Memphis, TN and Springfield, MO. My “Born to Hunt” design is a staple in their kids section and still carried to this day.
silver linings clothing boutique - brand identity/print material
This small boutique recruited my assistance to transition from an online-only store to their first bricks-and-mortar location. Many projects were initiated on a startup-sized budget to make a stunning entrance into the physical retail space: logo design, storefront graphics, flyers & more.
Lambda theta nu sorority, inc - print & social media material
When the Latina-empowering sorority of Lambda Theta Nu was looking to bring new life to their annual conference, they hired Roo Bea Design Co. to create the entire suite of event materials for their annual conference (NLODC) in El Paso. From the main theme to all the details (agenda, social media graphics, name tags, etc.), their event materials were cohesive, professional and inspiring across the board.
Roo Bea Design Co. is proud to have designed their conference materials for the second year in a row. This time around Lambda Theta Nu met up in Nashville, Tennessee where they all Shined Bright like a Lambda!
PLANNER STICKERS - Print Material
This client runs an Etsy store selling planner stickers with a mission to help others manage their finances. She was looking to design beautiful stickers that would entice her customers to actually use them. Roo Bea Design Co. helped by creating two months worth of financial guidance in sticker form. Each month features a set of coordinating stickers to help you budget and plan.
CROSSROADS OF CRAWFORD COUNTY - BRAND IDENTITY/PRINT MATERIAL
This non-profit outreach helps communities with an array of complex and emotionally-charged issues, which can be a challenge to convey in concise messaging. When Crossroads approached us, they had a number of marketing materials but none of them looked like they were from the same organization. We went back to the foundation and started with a professional identity makeover that could help unify all materials. Since then, we’ve worked together on a number of inspiring campaigns and initiatives to grow donors and clients.
See below for examples of my many available services.